‘How Australia’s Woolworths delivers the goods on social’ – ‘Econsultancy’ Blog
Jeff Rajack says, “When you think about Australian retail powerhouses, you think of Woolworths. As the largest retailer by revenue in Australia, the brand clearly has impressive reach with consumers.
But how does its social media measure up? Let’s take a look.
With over A$60bn in revenue in 2014, second only to mining company BHP Biliton, Woolworths is both Australia’s largest supermarket and retailer.
And with 872 locations across Australia, an incredible 91% of Australians live within 10km of a store.
Its ecommerce footprint is impressive as well. Woolworths enjoyed more than A$1.2bn online sales for the year ending June 2014, a 50% rise from last year“.
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