‘How the Internet Enables Marketing’s Story Villains′ by Jay Baer
Baer says, “Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends.
Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 to nearly $750, but for his tone-deaf tweets defending his position. And, as Internet outrage usually does, this issue faded away in due time.
But this week we had another opportunity to heap scorn on two other individuals—this time the founders of the forthcoming app Peeple, where people can rate other people—that’s right, a Yelp for people. If anyone has your phone number, they can start an account and write something about you; you won’t be able to remove yourself once you’ve been added”.
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