‘How to Sell Smarter Using Social Insights′ by Jay Baer
Baer says, “If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign.
Are sales dropping? Find out why. Is engagement down? Discover what your audience didn’t respond to. Are you missing your targets? Identify the right audience. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be.
Forget Focus Groups
During his session for Inbound 2015, Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making”.
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