Alex Rappaport says, “Certain things about a sales job will never change. Salespeople need to be confident and persuasive, good listeners and experts in their products and markets; and they must skillfully align these abilities.

But these days new skills are needed in the sales world, prompted by the recent shift in how startups develop and release products. Now, the best salespeople not only know how to close deals, but how to solicit, organize and articulate feedback to help shape the product they’re selling.

Product and engineering teams — inspired by popular frameworks likeThe Lean Startup and the Manifesto for Agile Software Development — have learned that a transparent and collaborative relationship with users and customers can ultimately yield more usable and more popular products“.

Selling for a Startup? Make Yourself Essential. Become a ‘Pipeline’ for Consumer Feedback

‘Entrepreneur’ Blog

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