Ginny Marvin says, “Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising.

This folows on TrueView for Shopping ads, launched in May, which enables brands and retailers to run ad cards featuring products on their own videos. Shopping ads for YouTube will appear on other product-focused videos on the site, such as unboxings (those popular videos of people opening products, which Google said had 57 percent more views in 2014 than in 2013), hauls (videos in which people show off and talk about recent purchases), product reviews and how-tos.

How The Ads Work

As with TrueView Shopping ads and other TrueView Cards, users will see the “i” icon at the top right of a video. Clicking on the icon brings up the Shopping ads overlaid on the video“.

YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos

Marketing Land

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