‘The 6 Factors Of Attention-Grabbing Content: Does Yours Make the Cut?’ – ‘Business.com’ Blog
Nadya Khoja says, “Jonah Berger is the New York Time’s best-selling author of the book Contagious: Why Things Catch On.
In his book, Jonah discusses what the six factors for contagious content are, and he refers to them as the 6 STEPPS. These principles are: Social Currency, Triggers, Emotions, Public, Practical Value and Stories.
Rather than reiterating exactly what Jonah states in his book, I will provide a brief summary of each of these “STEPPS” and how they can be used in the digital marketing space with some examples that might be easier to grasp.
Social Currency
Simply stated, Social Currency is social wealth or value. It refers to the status vested upon you when you talk about a certain subject. Would you rather talk about something cool, intelligent and useful to other people, or would you rather talk about something dull, monotonous and irrelevant to society? Most would probably say the former“.
The 6 Factors Of Attention-Grabbing Content: Does Yours Make the Cut?
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