Ben Davis says, “As an identical twin, duplication is a topic close to my heart.

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.

In this post I’ll look at how ecommerce sites are being penalised in Google SERPs for having duplicate content…

1. Sports Direct and the Ralph Lauren jumper

Let’s look at one example. Below you’ll see remarkably similar webpages from three of Sports Direct’s brands, Cruise, Flannels and Van Mildert“.

Two examples of how Google penalised resellers for duplicate content

‘Econsultancy’ Blog

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