’10 Tried-and-True Tips for Sales and Marketing Alignment’ – HubSpot
Carolina Samsing says, “My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.
I needed help. To learn what other marketers were doing to work efficiently with their sales teams, I scheduled meetings with several members of our field and channel marketing team.
Turns out, each marketer I spoke with had great advice and processes to better work with Sales … but none of them had the same advice and process. To help share the information across our team and with anyone else new to sales and marketing alignment, I decided to compile everyone’s best practices into a blog post“.
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