Rich Pearson says, “Customer demands can be relentless. We live in a 24/7 era where customers expect instant answers and will punish your company on social media if you inconvenience them. Fortunately, technology is enabling companies of all sizes to structure their support teams in order to stand up to these demands.

Whether you’re looking to build a team from scratch, reorganize your existing team or prepare for growth, you should first find the right structure for your support team. Here are seven things to consider when determining the customer-support structure that suits your business best.

1. Define your customer’s ‘delight.’

Before you do anything else, decide what customer delight looks like for your organization. What does a perfect support experience entail? What is your idea of a satisfied customer?“.

7 Considerations for Finding Your Ideal Customer-Support Structure

‘Entrepreneur’ Blog

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