‘Five opportunities for marketers using the internet of things’ – ‘Econsultancy’ Blog | Internet Marketing NewsWatch

Ben Davis says, “Econsultancy has just published a helpful guide to the internet of things for marketers.

The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities.

Here are five opportunities for marketers.

To read the full list and to find out more about this maturing market or launching your own project, download A Marketer’s Guide to the Internet of Things.

1. Loyalty

The ability to hold consumers within a brand ecosystem, enhancing their interaction with a product or company may do wonders for loyalty.

As consumers build up historic data, they will be less likely to want to end an interaction with a brand and lose all their information“.

Sharing is caring

‘Five opportunities for marketers using the internet of things’ – ‘Econsultancy’ Blog