‘How is healthcare marketing changing in the digital world?’ – ‘Econsultancy’ Blog
Ben Davis says, “Healthcare marketing has inherent difficulties.
In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?
These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.
New personal and professional technology and a revolution in media consumption are quickly changing the patient landscape.
In an effort to get the lay of the land amongst healthcare marketers, Econsultancy conducted an online survey in partnership with Ogilvy CommonHealth and OgilvyRED“.
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