Nicole Rende says, “Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

If the search engines are able to get to your website easier, it will be easy for you to rank with the on-site and off-site optimization that comes after. There are many different areas that should be reviewed and fixed as part of this process and as part of your ongoing SEO campaign“.

The Beginner’s Guide to Technical SEO: 7 Resources You Should Use

HubSpot

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