‘Twitter names new CEO: what it means for marketers’ – ‘Econsultancy’ Blog
Patricio Robles says, “On Monday, Twitter announced that it has named Jack Dorsey its permanent CEO.
Although Dorsey, the company’s co-founder, has been serving as interim CEO for months, the move is not without controversy because Dorsey also serves as CEO of another company, Square, which is expected to go public soon.
The stakes are high for Twitter, which many observers say is struggling with an identity crisis. The stakes are also high for marketers, many of whom have invested heavily in Twitter.
Here’s what new leadership could mean for them.
The good scenario
While Twitter is one of the most popular social platforms in the world with over 300m monthly users, the company has struggled to keep up with Facebook and upstarts like Snapchat. If Twitter is to remain a viable platform for marketers, it has to find a way to maintain relevance and boost user engagement“.
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