‘8 Steps to Getting $8,000 Out of Your Free Yelp Listing’ – ‘Business.com’ Blog
Brian Sutter says, “Every small business has heard of the power of Yelp. Love it or hate it, Yelp continues to be one of the major review sites where your customers are turning to share the good, bad and the ugly about their experiences at your business.
While the reviews may seem daunting, using Yelp to your benefit is not only a possibility, but a necessity.
What does its influence really translate into in terms of dollars and cents? If Yelp is so important, what can you do to get your money’s worth out of it?
What’s the Value of a Star?
We all know how better and more reviews translate into more business. Two very scholarly studies have put a number on how much more business to expect. AHarvard Business School study by Michael Luca showed how just a one-star increase in an overall Yelp rating can translate into a 5-9% increase in revenues“.
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