Jami Oetting says, “You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video for your client.

With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on Facebook and hoping that someone watches.

While great content is bound to be found, it’s also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your client’s target audience finds the video content you’ve produced, and with new formats and tracking capabilities, you can also use this to report ROI.

The thing is that advertising on YouTube is very different from running a PPC or paid social campaign. They are specific creative constraints and a ton of options for this platform, and you need a base knowledge before you even scope out that next video project to make the most of the paid possibilities“.

How to Launch & Optimize a YouTube Video Advertising Campaign

HubSpot

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