Dan Stenier says, “Content marketing remains a popular way to connect with customers and establish your position as a thought leader in your industry. But at times, it can feel as though your content may as well be invisible.

Even if analytics reveal that your posts are being read, you may wonder if the content is leading to actual sales. Over time, you may even begin to discover customer interest in your content is lagging.

If you’ve found yourself in a content marketing rut, it may be time to revamp your strategy. Brands have already begun to realize the benefits of personalizing their email and sponsored advertising efforts, since customers receive exactly the information they want. But how does this translate to content marketing?

How It Works

The long-term vision of marketing involves using data analytics to learn as much as possible about clients and delivering personalized information to each person“.

In a Content Marketing Rut? Tailor Your Content to Your Customers’ Interests

Business.com

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