John Van Akkeren says, “The journey from product idea to commercialization is full of opportunities, challenges, risks and rewards. The best road to a successful, end-to-end product introduction is paved with constant customer touchpoints and a deep empathy for their wants and needs.

Sounds basic, but in reality, staying in lockstep with customers is an iterative process that must be integrated into every phase—from product planning, discovery, design and development to manufacturing and delivery.

Boosting The Customer’s Voice

Here are 10 tips for making sure your customer’s voice comes through loud and clear:

Consumers Hold The Power

Make no mistake: Your ultimate customer isn’t the retailer dangling the promise of shelf space in front of you. It’s the consumer who actually uses your product. Speak to them, listen to them and innovate for them. Most important, make an emotional connection with them“.

The Voice Of The Customer: Are You Listening?

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