‘Amazon Is the Starting Point For 44 Percent Of Consumers Searching For Products. Is Google Losing, Then?’ – ‘Marketing Land’ Article
Ginny Marvin says, “In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That compares to 34 percent who said they use search engines like Google, Bing and Yahoo to search for products. Just 21 percent of searchers said they start on a retailer site, according to the study conducted by Survata for e-commerce personalization startup BloomReach.
For a look at how these search trends have shifted among Amazon and search engines, the press release about the BloomReach study pointed to a 2013 Forrester report found that 30 percent of online buyers use Amazon to research products first, while just 13 percent started on Google.
Most of the coverage about the latest study has focused on this comparison pointing to Amazon’s growing dominance. Yet if we look more closely at what the Survata study and Forrester reports show, it seems clear that search has at least held pace with Amazon’s growth“.
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