Matt Asay says, “To every big-business tech vendor of pretty much any kind, Amazon Web Services has a message for you:

Goodbye.

At its annual Re:Invent conference, AWS dismantled pretty much every comfortable fallacy that legacy vendors have used to battle the public cloud generally and AWS specifically.

“Security!” “Performance!” and other myths all crumbled, one by one, with customer testimonials and new product announcements.

And while some complain that AWS is becoming the Mother of All Lock-in, customers don’t seem to care. Developer Jeff Waugh declares that new AWS services should put a scare in companies that didn’t consider AWS competition“.

Amazon To Everyone: You’re Toast

ReadWrite

Sharing is caring