‘Value Proposition: How a local business doubled its space in 9 months’ – ‘MarketingExperiments’ Blog

Daniel Burstein says, “There are really only two types of marketing.

There’s “Let’sThrowEverythingWeHaveAtTheCustomerAndSHOUTITREALLYLOUD!” marketing. The value for the customer is not very clear with this method, but if the company buys enough TV spots, throws some huge incentives in the mix and pays high enough affiliate marketing commissions, it will move some product.

As for a sustainable business with reliable margins? Well, the marketer running these campaigns will be long gone by the time those topics come up.

And then there is …

Value-based marketing

This type of marketing is harder. Way harder. It involves discovering what customers really want, creating products and services with true value for the customer and clearly communicating those values“.

Value Proposition: How a local business doubled its space in 9 months

MarketingExperiments Blog