‘11 Marketing Wizards Share Their Best Tricks’ – ‘Entrepreneur’ Blog
Eric Samson says, “There are no silver bullets in marketing. What makes businesses successful are scaleable and repeatable processes. A solid approach to generating consumer interest and promoting your brand will go a long way in building a profitable and sustainable company.
Here, 11 of the world’s most talented marketers share their best secrets, strategies and tips for growing big businesses.
1. James Mahon: Discovering what people really want.
Your customers will consistently surprise you, but they are not the only people worth surveying.
James Mahon, an award-winning CBS affiliate TV reporter and media and marketing advisor, recommends, “Don’t overlook those who you feel are not your traditional client base. They are the ones who can often teach you the most.” Companies consistently discover new opportunities when they expand the scope of their consumer research“.
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