Shelby Dorsey says, “Who doesn’t love the feeling of seeing a package on their doorstep? While the mailbox is reserved for bills and sales flyers, a box on the front porch usually means a present.

The popularity of subscription boxes has allowed for millions of customers to enjoy this consumerism bliss bi-weekly, monthly or even quarterly.

Subscription boxes are the ultimate way for consumers to enjoy products. The boxes are delivered on some sort of schedule, filled with products the customer is interested in and usually have some element of surprise.

There seems to be a subscription box for every category of shopper — food, pet supplies, “nerd gear” and even apocalypse prep. The diversity of the boxes available speaks to the widespread popularity among consumers. However, not every company has the interest or ability to expand into the subscription box space. This poses a question: What can we learn from the success of subscription boxes?

To answer that question, we’ve compiled five takeaways from boxes that marketers in any industry can utilize to promote their product“.

Mail-to-Order Marketing Takeaways: 5 lessons to be learned from subscription boxes

MarketingSherpa

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