‘The future of mobile ad blocking: The experts’ view’ – ‘Econsultancy’ Blog
Jack Simpson says, “Earlier this week we asked four digital marketing experts whether they were concerned about the rise of mobile ad blocking and what publishers can do to tackle the issue.
In this follow-up Q&A we asked the same four people how they see the issue developing and what action publishers will need to take if ad blocking continues to grow.
How do you see this issue developing?
Jon Williams, Marketing Director EMEA at Opera Mediaworks:
For now it looks like ad blocking is here to stay. Apple will continue to push advertisers away from its browser (where its makes no money from ads) and instead towards its apps, where it makes money through its iAD network“.
Comments are closed.
