Jack Simpson says, “Since the announcement that Apple would allow ad blocking software on the latest version of its operating system, it’s hard to browse the internet without stumbling across a discussion on this topic. 

The debate on how to manage the rise of ad blocking has been fierce so far.

Publishers are worried their industry will fold in on itself as the primary source of income dries up, while ad blocking consumers simply want a better user experience or are ignorant (wilfully or otherwise) about the way ‘free’ content works.

But this post is not about putting my opinion on the matter across.

I just thought it would be interesting to collate some of the most eye-opening ad blocking stats I’ve read so that people can make their own minds up about the significance of these increasingly popular platforms“.

12+ alarming ad blocking stats that reveal the size of the problem

‘Econsultancy’ Blog

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