Ginny Marvin says, “Facebook is continuing to tweak and build on its ad offerings for e-commerce marketers and position the social network as an actual shopping destination. Citing a survey showing that nearly half of people come to Facebook to actively look for products, the company announced new initiatives to make it easier for users to discover — and shop for — products from their smartphones.

On Monday, the company unveiled two new product tests to make it easier for users to engage with shopping ads and content in Facebook’s mobile apps. We’ve got your questions about today’s announcements answered.

Q. First, what was announced?

The first announcement is an expansion of what the company is calling Canvas. Initiallyunveiled in June to showcase products in full-screen interactive fashion in Facebook mobile apps, the latest ad experience on Canvas lets users browse an advertiser’s product catalog after clicking on an ad“.

What Marketers Need To Know About Facebook’s New & Existing Product Ads

Marketing Land

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