Ben Davis says, “GIF and video backgrounds are spreading.

Focus on enjoyable customer experiences has led many to create focused, unfussy websites that provide clear messages and unforgettable images.

Open source platforms and social media have played a large part in perpetuating this trend. The rise of the smartphone means we’re more comfortable with scrolling experiences, so content can be dispersed down the page.

As the big tech companies work to decrease load times on mobile, this trend will surely continue. I’ve gone through some top agencies and brands and found 10 websites that eschew the measly written word for GIF or video backgrounds.

Click on any of the images to see the sites for yourself, and for more on this topic read our post on 17 crucial web design trends for 2015 or book onto our Usability and User Experience Training Course“.

10 successful homepages that show the trend for video backgrounds

‘Econsultancy’ Blog

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