‘How Can Beacons Integrate With Traditional Marketing?’ – ‘Business.com’ Blog
Jaykishan Panchal says, “With the retail going digital and the digital media coming to retail, we cannot predict any single technological breakthrough to last forever. The most convenient discovery of any time replaces its predecessor.
Beacons are a new adjunct to the digital marketing domain. They are small, Bluetooth low-energy devices that transmit uniquely identifiable signals to compatible smartphones apps. These apps then display contextual messages to customers.
This intelligent technology has enabled brick-and-mortar businesses to restore their fading customer count. Beacons are a cost-effective marketing technique that fall in the realm of location-based marketing. Here, the marketing broadcasts are limited to a specific geographic range of approximately 50 meters“.
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