‘Is native advertising the answer to ad blocking?’ – ‘Econsultancy’ Blog
Jack Simpson says, “With ad blocking being such a talking point in the digital marketing world at the moment, there has been much debate around what advertisers and publishers could do to help tackle the problem.
One thing that has almost certainly contributed to the rising popularity of ad blocking software is the fact that many publishers insist on using hideous or intrusive ads in the form of giant flashing banners or autoplay videos.
I covered some examples of this in my post about ad blockers a couple of months ago, but here’s a quick reminder of the type of nightmare I’m referring to“.
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