Brad Anderson says, “Programmatic advertising allows advertisers interested in pay per impression (PPI) and pay per click (PPC) digital ads to set parameters such as bid price, network reach, demographic target, budget and campaign goals within an advertising platform, then rely on sophisticated algorithms to automatically bid on and place ads that will result in the best conversion rates and ROI.

A quickly growing field, programmatic advertising revenue surpassed $10 billion in 2014, accounting for roughly 45 percent of digital display ads in the US. Over the next few years, it is expected to handle 50-60 percent of digital ads.

Multiple platforms, from native functions, built into Google and Facebook to more advanced services, have emerged to capture this growing market“.

Programmatic Ad Bidding: Native Tools vs. Dedicated Platforms

Business.com

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