‘Why Instagram should be the channel of choice for marketers’ – ‘Econsultancy’ Blog
Stephanie Carr says, “It’s hard to believe that, just five years ago, two twenty-somethings launched a simple iPhone app called Instagram.
Five years and a $1bn acquisition later, Instagram is now a booming success as part of Facebook, imagining a world more connected through photos.
Are digital marketers witnessing a watershed moment for Instagram? 30 countries have access to Instagram ads and further international expansion is expected.
By completely opening up its ad platform to all marketers and third party platforms, Instagram is marking a profound shift in its advertising model.
This is a fantastic opportunity for advertisers to easily reach an engaged and fast growing community of 400m users“.
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