Ben Davis says, “Marketers can feel pressured, by blogs like this, into believing they are lagging in the race to master omnichannel attribution.

In the real world, what marketers need are discrete ways to track discrete actions. That’s why I thought a roundup of some methods of tracking online to offline conversions (and back again) might be useful.

Please add your own two cents in the comments.

Tracking online marketing to offline sales

1. Tracking estimated store visits from PPC ad clicks

An estimate of store visits was introduced to Google’s conversion tracking in AdWords at the end of 2014.

The concept is simple, link a verified store location from Google Maps with your AdWords account and Google will give an estimated number of store visits within 30 days of your PPC ads being clicked“.

11 ways to track online to offline conversions (and vice versa)

‘Econsultancy’ Blog

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