‘4 Steps For Creating Happy Customer Experiences’ – ‘ReadWrite’
Doron Reveni says, “When the topic of customer service comes up, names like Amazon, Zappos and American Express often spring to mind. They should—these companies invest deeply in customer service, listening to their patrons, asking what makes them happy, and truly listening when to the answers. They treat their customers like gold, because they literally are. They’re the lifeblood of a company.
Relying solely on focus groups and user experience experts alone is old school and wholly insufficient. It’s too slow, too expensive, comes with too many biases. It starts with access to usage stats and user sentiment, letting users drive the bus to provide constructive feedback. That’s a challenge for companies that must be nimble in perfecting their customer journey“.
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