Daniel Burstein says, “You could describe me as a drooling, babbling, incoherent person who can’t find his mouth with a fork and drags himself along the floor to get from point A to point B.

But (except for a mistake or two in college), I’ve changed significantly since I was a six-month-old baby. And so have your customers.

You test. You learn. You know. But …

A/B or multivariate tests are just a snapshot of customer behavior at one moment in time

So to really understand your customer behavior, you must continually test and not think you know the answer because something worked in one test a few years ago.

To wit, let me tell you the story of Musicnotes.com, the world’s largest ecommerce sheet music retailer and publisher, with more than 4.5 million customers around the globe“.

A/B Testing: Ecommerce site’s 3,000 positive comments show why you can’t trust just one test

MarketingExperiments Blog