‘Facebook and the battle for mobile discovery’ – ‘Econsultancy’ Blog
Ben Davis says, “The bare numbers show how far Facebook has come and the size of the opportunity that still remains.
There are approximately 1.9bn smartphone users globally and 1.31bn of them are monthly active users of Facebook (June 30th, 2015).
Facebook Lite was launched this year so users with poor or unstable connections can use a simplified version of the platform.
Where connections are good, content discovery is no doubt now the focus.
Numerous social networks have been making changes designed to create opportunity for publishers and advertisers and increase media consumption in-app“.
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