‘Is social media a double-edged sword for publishers?’ – ‘Econsultancy’ Blog
Ben Davis says, “Publishers and social networks have an increasingly symbiotic relationship.
Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements.
Is there a danger in this ever-deepening relationship between social media and publishers?
How is the relationship evolving?
Well, it’s evolving quickly at the moment as social networks are focusing on advertising that allows publishers to share in the spoils“.
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