John Meyer says, “Ecommerce is a way of life for countless millions of individuals across the globe.

Attribute its meteoric rise to technological advancements, society’s obsession with consumerism, or simply mankind’s aversion to do anything these days not controlled by a handheld device. Taken individually or as a trio of causative factors, there is no denying the magnitude of digital commerce and the impact of mobile app marketing.

As much as e-commerce has become ingrained in everyday existence, so has the use of apps, those oh-so-convenient links to our fleeting interests and specific needs in a given activity cycle.

Apps have become so commonplace that many are forgotten as soon as they are acquired, showing how quickly society takes for granted technological opportunity. As such, the ongoing challenge for digital marketing efforts is to maximize app effectiveness, visibility and ability to provide consumers with the apps that are best suited for their lifestyles and interests“.

Mobile App Marketing: How Apps Contribute to the Consumer Journey

Business.com

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