‘The Anatomy of a Terrible Cold Sales Email’ – HubSpot
Leslie Ye says, “Sending cold sales emails is a tricky business.
On one hand, they can be a more efficient way to reach out to prospects — after all, it’s faster to send 100 emails than to make 100 calls.
On the other, if you don’t immediately capture your buyer’s attention, they’ll just delete or ignore your email. It’s far easier psychologically to ignore an electronic communication than to hang up on a real person.
Sending cold emails adds an additional level of difficulty. Your buyer has no preestablished relationship with you, so you have to provide value and “hook” your prospect so they want to respond“.
Comments are closed.
