‘The Best You: Tactics to Build Up Your Personal Branding Online’ – ‘Business.com’ Blog
Tamar Weinberg says, “Your online reputation can make or break you not only personally but professionally. Thanks to the ease of use of search engines and social media, your triumphs, successes, and failures are in the public eye.
Can you imagine hiring someone for a job without trying to find out what they’re up to in the public search results first? You’d be silly to go on a date with someone without looking them up on Facebook and seeing who their mutual friends are (and then asking the mutual friends what they think of the person).
Therefore, it’s pretty important to have content online that reflects exactly what you want the public to know. How can you do that, presenting a positive light to anyone who wants to see you?“.
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