‘Three behavioral marketing case studies from Asia-Pacific’ – ‘Econsultancy’ Blog
Jeff Rajeck says, “Behavioral marketing strategies are become more common in APAC, but there is still a lot of uncertainty about what it actually involves and how it works.
When trying to deliver the right message, to the right person, at the right time, digital marketing can help a lot with the latter two elements.
But how can you be sure you’re sending the right message for that person, at that time?
Behavioral marketing can help
Briefly, behavioral marketing involves looking at your customer’s, or potential customer’s, previous behavior in order to make sure you send the right message at that moment.
And our new report published in association with IBM, Leveraging Customer Behaviors for Optimal Engagement, investigates why behavioral marketing is so important, how to plan behavioral marketing campaigns, and what it takes to get started“.
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