‘Want a Promotion? Get Your Sales Forecast Right ASAP’ – HubSpot
Peter Ostrow says, “A small dose of arrogance may indeed be desirable in the quota-carriers we employ. However, this confidence gene can negatively impact enterprise performance if it is allowed to inform formal sales forecasting and corporate planning.
A quick query on LinkedIn shows that there are approximately 4,500 chief revenue officers within the online community — 78% of them in the US. This title was virtually nonexistent a few years ago, so where did it come from?
We know from new Aberdeen Group research published in “No Longer Sitting at the Kids’ Table: Sales Management Finally Grows Up” that B2B sales leaders are more and more making their management decisions based on big-picture thinking and corporate responsibility compared with just a few years ago. Much as the CMO role (43,000 LinkedIn members) earlier evolved from mere VP into a C-suite executive position charged with Return on Marketing Investment (ROMI), so too are SVPs and EVPs of Sales increasingly becoming identified with the ability to run a business within the business“.
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