Max Prin says, “Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on sales is not a new topic, and I won’t discuss it here.

But as of September 16, 2015, ad blockers entered the world of iOS devices when Apple announced they would allow third-party development of “content blocking” apps in its new operating system, iOS 9. One of them, Crystal, became in a few days one of the most downloaded paid apps from the App Store.

Unfortunately for website owners, Crystal (and probably other content blockers) not only blocks ads from being displayed on Web pages, but in some cases can also prevent pages from rendering properly“.

Ad Blockers & Analytics: What Webmasters Should Know And Do

Marketing Land

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