Jack Simpson says, “I attended the Adobe Symposium 2015 in London a couple of weeks ago and caught up with John Travis, Adobe’s VP of EMEA Marketing. 

We spoke about customer experience: Its increasing importance within marketing, the way it is impacting the way we do business as a whole, and what brands can do to create a consistently positive experience for their customers.

Read on to find out what we discussed, or to advance your own skills in this area book onto our creating superior customer experiences training course.

What are some of the trends you’re seeing when it comes to customer experience (CX)?

Two years ago we were maybe hearing a little bit about it, but now CX has become the biggest topic of conversation.

One interesting thing is the realisation of the ‘complete’ customer experience. Organisations used to operate in siloes: I’m advertising, I’m on the call centre or I’m on product development“.

Customer experience: the trends, challenges and opportunities

‘Econsultancy’ Blog

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