Brandon Olson says, “Building a specialized landing page for your email campaign is an excellent way to improve the outcomes from email engagement. Whether you’re looking to drive sign ups, downloads or just form completions, a properly tuned email landing page can provide real value by bringing your visitors to a page targeted directly to their needs. According to report by MarketingSherpa, over 45% of marketers build a new landing page for every new campaign.

Here are some tips to keep in mind to design the best landing page for your email marketing programs.

Remove distractions and use white space.

You want to guide visitors toward a desired action with minimal distraction. This means removing unnecessary content and focusing on the primary goals of the campaign. Start by stripping down the layout to the most important and impactful elements and remove standard, but unnecessary pieces of normal web pages, like top navigation and search boxes”.

How to Design the Best Landing Page for Your Email Marketing

Aweber Blog

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