Ginny Marvin says, ““We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience.” That’s the IAB’s admission of industry complicity in the swell of discontent about digital advertising and use of ad blockers.

In reaction to this screwup and in the face of rising awareness and availability of ad blocking tools, the Interactive Advertising Bureau (IAB) announced it is launching a new approach to ad standards.

The new L.E.A.N. Ads program — an acronym for light, encrypted, ad choice supported, non-invasive ads — devised by the IAB Tech Lab, is meant to quell the havoc that ad tech has wrought on digital advertising experiences and quell the ad-blocker-reliant rebellion against terrible user experiences“.

The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking

Marketing Land

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