‘Want to Write Emails That Sell? Read These 17 Books’ – HubSpot
Jami Oetting says, “Writer, poet, and entrepreneur Margaret Atwood said, “A word after a word after a word is power.”
And for those whose main responsibility is writing promotional communication, this power is paired with a high level of responsibility — to your employer, your clients, and your clients’ customers.
Copywriters must serve the goals of many people, all while also being true to the product or service being marketed. It’s a job that requires a person to transform bland, boring information into insightful, intriguing copy that delivers a core message and/or sells.
And while you can study the fundamentals of writing and master the grammar mandates, this field’s mastery comes from studying the creative masters of the craft, psychology, and storytelling“.
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