Jessica Ekstorm says, “When coming up with marketing plans for your business, social media has become a given. When we create our marketing plans forHeadbands of Hope, it’s not if we’re going to put it on Instagram, it’swhen and how. But because social media has become tremendously infused in every corner of our lives, it’s easy for your marketing campaigns to get lost in such a saturated market.

What else can a business do to reach people? Here are some ideas that don’t involve likes, shares or tweets:

1. Ambassador programs

I started my business in college. To get the word out, I recruited some of my college friends at other schools to be campus ambassadors for Headbands of Hope. An ambassador serves as representation for the brand and can help spread the word in his or her immediate community (in this case, campuses). We implemented a point-reward system where students can complete activities, such as giving a presentation on Headbands of Hope at a sorority chapter meeting, in exchange for points that they can cash in for headbands at the end of the month“.

5 Marketing Strategies That Don’t Involve Social Media

‘Entrepreneur’ Blog

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