Jacob William says, “Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices.

While some may regard mobile advertising as a close relative to online advertising, its reach and penetration is far greater. According to a report by Forrester Research, the world had over a billion active PCs by the end of 2008. This number is expected to rise to two billion in 2015 on the back of strong growth in the emerging markets.

On the other hand, the number of mobile phones is already expected to be near the human population. It is, thus, easily evident that mobile advertising offers greater gains and benefits compared to online advertising“.

A Hand-Held World: The Future of Mobile Advertising

Business.com

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