Greg Sterling says, “This past week, Facebook introduced a new small business “channel” in its broadermarketing partner program. AdRoll and Constant Contact are the first two announced providers. Each will gain the ability to use an official Facebook partner badge as part of their marketing.

AdRoll offers retargeting, while Constant Contact provides email marketing as its core product. The two companies will offer their respective solutions and Facebook integrations to their small business (SMB) customers. Facebook’s Steve Irvine, who runs the Facebook Marketing Partner program, indicated during a phone interview that there will be more SMB badge partners in the future.

He told us that there were specific criteria involved in becoming a part of the program. Among them, the partners must have significant SMB customer relationships already, they must be technology-driven (and not merely sales channels) and they must have an SMB support infrastructure in place“.

Facebook Looking To Partners To Extend Reach Into Small Business Market

Marketing Land

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