Josh Johnson says, “It isn’t enough for companies to have great products or services. Investors need to know the people behind the business and why they’re worth big investments. Executive branding through thought leadership speaks to a company’s sophistication, credibility and marketability — and content plays a critical role in developing the kind of authority that attracts investors.

Thought-leadership content can help turn savvy companies into influential ones. Rand Fishkin, founder and former CEO of Moz, opened many doors for his company through thought leadership. Fishkin became the go-to guy in SEO through articles, webinars, speaking engagements and other content. His expert voice helped Moz attractmore than $19 million in investments.

Here are some tactics you can use to build the type of professional brand that’s attractive to investors and clients:

1. Talk about business-building tactics.

Create and publish articles that showcase your unique approach to running a company. Publishing on the process of building your business demonstrates your process of overcoming challenges and problems“.

How Thought-Leadership Content Can Help Your Company Attract Funding

‘Entrepreneur’ Blog

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