‘NFL video content: Should brands police Twitter?’ – ‘Econsultancy’ Blog
Ben Davis says, “Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage.
The footage was, of course, in the form of Vine video, that most popular format for ‘real-time’ sports clips.
With many sports fans now accustomed to searching Twitter for ‘Vine Rooney goal’ or similar (insert joke here, UK soccer fans), these DMCA takedown notices are a big deal.
So what does this mean for publishers and users? And has the NFL just blocked its own punt?
Are Vines/GIFs not free marketing for NFL?
This was many people’s first reaction to the takedown notices.
What has NFL got to lose? Surely, interest on Twitter begets interest in live game footage?“.
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